A couple months ago, I layed out a simple strategy for combining videographer Chicago content with social media. Turns out REELSEO talked to an “expert” about doing the same thing.
What would you say it means to be “social” online?
I think the real differentiator is participation between people versus interaction, between a Web site and those who use it. For example, someone reading a review or using search to find something is interactive. But two or more people curating data, rating the usefulness of something, making a review and then purposely sharing that review with others, is social.
Is video naturally a “social media?”
Sure, and probably more so than text. The issue is technology: It’s only the last few years where it’s gotten really easy to point, shot, upload, share, react…all in video. Seesmic and others offer video blogging, and Amazon (and others) offer video reviews. It’s actually easier to use video…so as the technology catches up this will become much more important.
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