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Integrating video with social media marketing

A couple months ago, I layed out a simple strategy for combining videographer Chicago content with social media. Turns out REELSEO talked to an “expert” about doing the same thing.

What would you say it means to be “social” online?

I think the real differentiator is participation between people versus interaction, between a Web site and those who use it. For example, someone reading a review or using search to find something is interactive. But two or more people curating data, rating the usefulness of something, making a review and then purposely sharing that review with others, is social.

Is video naturally a “social media?”

Sure, and probably more so than text. The issue is technology: It’s only the last few years where it’s gotten really easy to point, shot, upload, share, react…all in video. Seesmic and others offer video blogging, and Amazon (and others) offer video reviews. It’s actually easier to use video…so as the technology catches up this will become much more important.

For help using video production for your business, call or email us today!

Video Production Chicago
  • Reviews

    What our clients are saying about us…

    Tim McGee, Head of Sourcing at Avexis:

    “Based on our experience with Video One and having had the pleasure of working with Irwin, I would recommend both Irwin, Video One, and their services to any company looking to fulfill their photography and videography requirements.” More…

    Robert McSwain, Sr. Curriculum Developer & Technologist at Hyster-Yale Group:

    “My company hired Video One and Irwin and his team hit it out of the park for us. We were working on a short deadline and needed video production work in Chicago and I was unable to get my crew there on the time frame I was given. Video One tackled the project head one and communicated thoroughly with me throughout the process and got the job done.” More…

    Tim Donovan, Corporate Communications, at Fundbox:

    “I had a wonderful experience working with Irwin and Ryan from Video One. We hired Video One to produce a corporate case study video of one of our clients. The shoot was effortless and the team did a great job on editing. We will totally be working with Video One again. We highly recommend them! More…