How to Ask Questions That Bring Out Natural, Useful On-Camera Answers Putting the right person in front of a camera is only half the battle. The questions you ask can determine whether you end up with a compelling story or ten minutes of polite answers that are difficult to use. This is especially important with customers, executives, employees, physicians, donors and event attendees. Most of them [...]
Before You Put a Customer or Executive on Camera: What to Plan First Putting a customer, executive, donor, physician, employee, or event attendee on camera sounds simple until the details start piling up. Who should speak? What should they say? Where should the interview happen? How much should be scripted? What if the person is nervous? What happens if the audio is bad, the room is [...]
Using video presentations for marketing purposes is a cost-effective way to get good content of your work out to your target audience while at the same time marketing your products or services. While creating a concise and powerful marketing video is very effective, when you combine valuable content with your marketing message, you have a winner! This approach of 'paying it forward' gives your audience [...]
Testimonial Videos for Grand Dental Group We were contacted by Grand Dental Group to produce a series of testimonial videos at their office. Actually, a consultant from Pennsylvania found us on the internet and hired us for the project. We sent our camera crew out to their Aurora office and filmed testimonials for two days. We also obtained b-roll, cutaway footage of their office for an [...]
Two Camera Interview Video The two camera interview video is much more interesting to watch than seeing just one camera. This is especially true if we’re only seeing a ‘talking head.’ There are several ways we can set up two cameras for the two camera shoot. One camera might be focused straight on the subject and the other camera could be getting the side of the [...]
Cutaways for Your Interview Video As I mentioned in my last blog, b-roll or cutaway footage is video we use to break up the monotony of just looking at a speaker in your interview video. In addition to using more than one camera to film a subject, adding cutaway footage is another element that you can add to retain viewer interest. Here's an example of what [...]
We were hired to film and edit a unique event and interview video for Jennifer Walker. She has a circus act consisting of 6 trained zebras performing for ‘children of all ages’. Parents generally take their children to see this unique show. Based in Florida, she travels throughout the country performing her act. We filmed this with only one camera, [...]
Promotional Video Production We were asked by a client of ours to film a promotional video production for the OLC Education and Conference Center in Rosemont, Illinois. The OLC is a full-service, state-of-the-art venue designed specifically to meet the demanding requirements of high-tech learning environments for medical, corporate and association events. They have state-of-the-art technology and flexible space, offering a multifunctional venue for conferences and hospitality [...]
Video Editing for Two Different Organizations Quality video editing of introductions to interviews and presentations are really important if you want to get your audience’s attention. We’ve been creating intros for more than 30 years and understand how important they are for not only getting, but retaining an audience’s focus. Well crafted video editing of an introduction sets the tone for the presentation, [...]
Interview Video in Naperville, Illinois We recently shot a interview video for A Place for Mom, a Seattle based company with senior citizen, assisted and independent living communities throughout the nation. They asked us to film interviews at the Hotel Astria in Naperville, Illinois. […]
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