Rhythm NewMedia recently released their Mobile Video Advertising Report for Q4 2010 which had some interesting findings in it. However, they are the largest mobile video ad network and all of the findings in the report are based on metrics from their network so a grain of salt is required here.
In the article Mindlin reported that 19.4% of video viewers abandon online video after 10 second and 44.1% abandon the video after one minute according to research from Visible Measure.
In comparison, Rhythm NewMedia reports that mobile video is 13% stickier for the first ten seconds and a full 25% stickier after one minute.
The good news is, this doesn’t change too much on the production side of corporate video production. But if more people are going to be watching your content on their phones and tablets, maybe you should avoid using fine print…
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