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January’s most powerful YouTube stars and what we can learn from them

Business Insider and TubeMogul have assessed last month’s most popular YouTube channels. The typical videographer Chicago lot is among the highest ranked channels, but a few users made some giant leaps in popularity. Although no corporate channel is among the most viewed, there are some important video practices that businesses can learn from the most popular channels.


Variety: Channels such as Ray William Johnson offer more than a talking head and spikey hair. Ray creates animated music videos along with regular viral video analysis.

Be brave: werevertumorro is the most watched channel in Mexico, specializing in long form vlogs and sketch videos. Although a lot of video producers sheep away from anything more than 60 seconds, but if you have something that works don’t let a time limit stop you.

Find a niche: Rémi Gaillard posts pranks and soccer trick shots videos on his channel NQTV. He’s best known for his real-life Mario Kart stunt and for posing as a French soccer player and crashing the winning team’s celebration.

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