How long should your corporate video production be?
The Chicago videographer advice on the subject is “the shorter, the better.” Sure, videos are inherently engaging, but if you deliver your message in 60 seconds instead of 120, people are more likely to watch the whole thing. It was Shakespear who said, ‘Brevity is the soul of wit’. So keep it succinct. Don’t say more than you have to to get your message across to your target audience.
That being said, videos appropriately come in all shapes and sizes. Commercials are generally 30 seconds to a minute. Internal communication videos can last from 5 minutes to 20. Therefore the correct answer is that the video’s length should be determined by its objective. However, if you are using video to engage consumers and potential customers, video length can make or break your success.
Chicago Videographer says marketing videos should be around 60-90 seconds
Depending on your audience of course, your marketing video should be between 60 and 90 seconds. If possible, make it shorter especially if it’s website promotional video. Prepare to produce your marketing video by thinking about the 3-5 most important strengths of your company, service or product. Since time is so short, three really strong points are better than three strong ones and two so-so points. However you decide, these points will be the foundation that you build your video around.
Training videos vary in length
The proper length of your training video will be determined by the topic and the audience. If you are presenting to a motivated audience of employees, it can be longer. Perhaps up to 15-30 minutes. However, it also depends on the topic. It it’s highly technical, think about breaking it up into modules. If your audience is hotel guests for instance, and you’re presenting a safety video, just keep it short and to the point. Five to seven minutes is all you can expect the general public to watch.
If you would like the advice about how long your video production should be or help with producing it, call us at 773 252-3352 or email irwin@video1pro.com.
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