users have rated our services

Chicago Videographer Says Keep Your Video Production Succinct

Chicago videographerHow long should your corporate video production be?

The Chicago videographer advice on the subject is “the shorter, the better.” Sure, videos are inherently engaging, but if you deliver your message in 60 seconds instead of 120, people are more likely to watch the whole thing. It was Shakespear who said, ‘Brevity is the soul of wit’. So keep it succinct. Don’t say more than you have to to get your message across to your target audience.

That being said, videos appropriately come in all shapes and sizes. Commercials are generally 30 seconds to a minute. Internal communication videos can last from 5 minutes to 20. Therefore the correct answer is that the video’s length should be determined by its objective. However, if you are using video to engage consumers and potential customers, video length can make or break your success.

Chicago Videographer says marketing videos should be around 60-90 seconds

Depending on your audience of course, your marketing video should be between 60 and 90 seconds. If possible, make it shorter especially if it’s website promotional video. Prepare to produce your marketing video by thinking about the 3-5 most important strengths of your company, service or product. Since time is so short, three really strong points are better than three strong ones and two so-so points. However you decide, these points will be the foundation that you build your video around.

Training videos vary in length

The proper length of your training video will be determined by the topic and the audience. If you are presenting to a motivated audience of employees, it can be longer. Perhaps up to 15-30 minutes. However, it also depends on the topic. It it’s highly technical, think about breaking it up into modules. If your audience is hotel guests for instance, and you’re presenting a safety video, just keep it short and to the point. Five to seven minutes is all you can expect the general public to watch.

If you would like the advice about how long your video production should be or help with producing it, call us at 773 252-3352 or email

Video Production Chicago
  • Reviews

    What our clients are saying about us…

    Tim McGee, Head of Sourcing at Avexis:

    “Based on our experience with Video One and having had the pleasure of working with Irwin, I would recommend both Irwin, Video One, and their services to any company looking to fulfill their photography and videography requirements.” More…

    Robert McSwain, Sr. Curriculum Developer & Technologist at Hyster-Yale Group:

    “My company hired Video One and Irwin and his team hit it out of the park for us. We were working on a short deadline and needed video production work in Chicago and I was unable to get my crew there on the time frame I was given. Video One tackled the project head one and communicated thoroughly with me throughout the process and got the job done.” More…

    Tim Donovan, Corporate Communications, at Fundbox:

    “I had a wonderful experience working with Irwin and Ryan from Video One. We hired Video One to produce a corporate case study video of one of our clients. The shoot was effortless and the team did a great job on editing. We will totally be working with Video One again. We highly recommend them! More…