We often discuss the risk of pursing viral success with your digital videographer Chicago content, but striving for content sharability (a necessary component of viral success) is also a great strategy for finding fans and customers… when the strategy works.
In today’s entry on the Social Media Marketing blog, Luis Oliveros highlights some common qualities of successful viral marketing campaigns…
Easily Identifiable and Relatable
By now, just about everyone is aware of the Old Spice guy and recognize his voice and style at moment’s notice. Likewise, people can often relate to the strong emotional message conveyed by Apple ads – the ones that demonstrate how Apple products make it so easy to communicate with friends and stay up-to-date with society. Consider what your audience understands, then create content that speaks that language. Give it a creative touch so that it stands apart from the rest of the digital crowd.
Easy to Share
YouTube videos are naturally sharable, but be wary of very technical content such as over-designed websites or games that can be distributed via social media. Links are good, but something embeddable such as a song, video production, or photo is better. Don’t make people move around to see your material.
With Little or No Sales Pitch
More often than not, online users don’t want to share videographer Chicago commercials for expensive or luxury good. They’d rather show off entertaining, compelling, or informational material that offers people something beyond consumer products. Don’t just try to sell your product, get people to trust your brand.
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