You have conceived a great idea for your company’s marketing video. “This is going to be a viral hit!” you shout at your colleagues, after they reluctantly agree to support your plan. Then you do some research, find a production house that you want to work with, pitch them your idea, and…
They don’t like it. “But it’s going to be a viral hit!” you tell them, as perspiration slowly seeps through the underarms of your blazer. “Yeah, maybe, but not in a good way,” the videographer replies. Afterwards, they give you some suggestions on how to change it, everyone shakes hands, and you return to your office in disgrace.
What went wrong? Well, nothing really. You had an idea and got overly excited. This happens all the time. Don’t sweat it. That videographer who offered you advice, he’s actually trying to help you. Don’t take it personally, Microsoft comes up with bad video ideas all the time.
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