YouTube now allows channels with 1000 or more followers to use their live-streaming features. If you have enough subscribers to use this feature there are two ways of going about it. You can use directly through YouTube, or through the YouTube embedded player. We’ll talk more about the embed option later.
If you know you want to do your video production as a live stream, placing it directly on YouTube allows your channel subscribers to see it in a place they are more comfortable. Unfortunately you don’t’ get those viewers on your site. YouTube will notify your subscribers, and they’ll likely just click the link and open it in YouTube anyway. Live streaming on YouTube is an effective way to get lots of viewers to pay attention. If you choose to do it directly on YouTube, make sure you refer everyone watching back to your website.
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