Searching for a Chicago Video Editor (Pt. 2)
Should You Hire a Freelancer or an Established Company to Edit Your Video?
An individual freelancer working out of his or her apartment may or may not be as professional, prompt or even qualified as someone who has been vetted by a company. Anyone can hang up a shingle and say their an editor, but a company generally has a larger investment in their business at stake. This means you can be confident that someone else, besides you, is holding the editor responsible for maintaining professional standards, will finish on time and complete the job as promised.
If problems arise and you have a dispute with an individual editor, the only recourse is to hash it out with them, small claims court or posting a bad review. However, if you are unhappy with the editor at a company, you can always take it up with the manager or owner of the company, who will almost always be interested in resolving the dispute to your satisfaction.
What to do After the Video Editing has Been Completed?
What you do with your video is going to depend on why you made it in the first place.
Marketing videos are almost always public, as you generally want the whole world to know about your company, product or service. A video sharing site such as YouTube or Vimeo is the ideal home for your video. You can then share the link on your social media pages, include it in emails, put it under your signature in all electronic correspondence, post it on your website, include it in directories you register with, and otherwise get it seen by as many eyes as is possible.
If you make a training video, making a DVD may be appropriate. However, DVD’s are somewhat old school. I’d recommend that you upload it to the ‘cloud’, which in reality means posting it to a video sharing site. You can make these videos private or public by selecting a setting on the sharing site. Then you can make your videos available to your employees or whoever they’re intended for via a link.
Pay Per View Video Distribution
If you have a proprietary video that has value, such as a seminar, training video, documentary, or anything else that the public may want to purchase, you can make it available for viewing via a pay per view portal. I just Googled ‘pay for view video’ and came up with a variety of hosting companies that will help you set up your ‘paywall’. I know nothing about these companies, so buyer beware. But here are a couple of companies I found that want to help you sell your edited videos online:
Aside from monetizing your video by sale to the public, you may want to consider using a video marketing strategy to promote your business, product or service. Video One can help you with that if you’re interested.