When you’re trying to come up with ideas for your video marketing, a good option is to make an 
evergreen video production. Instead of something timely or newsworthy (which is good to do occasionally when large events are happening in the media), try choose a topic that people will always be searching for. Making videos that will stay relevant for a long time will contribute to your video SEO improvement over time.
A great place to start with evergreen videos is How-To videos. How many times have you Googled how to do something? If your product includes an instruction manual, try making a video version. There’s always someone who will throw it out or just get stuck. For mobile users you could even include a QR code (on the packaging, on the instructions, or even an easily-peeled sticker on the product) that would bring someone directly to the YouTube video. Instructional videos let your customers know you anticipate their needs. That’s always a good thing.
Need help improving your business through video marketing? Leave a comment below, call us directly at 773-252-3352, or go to video1pro.com
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