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Make Videos that will Stay Relevant

When you’re trying to come up with ideas for your video marketing, a good option is to make an video marketing tip - chicago videographerevergreen video production. Instead of something timely or newsworthy (which is good to do occasionally when large events are happening in the media), try choose a topic that people will always be searching for. Making videos that will stay relevant for a long time will contribute to your video SEO improvement over time.

A great place to start with evergreen videos is How-To videos. How many times have you Googled how to do something? If your product includes an instruction manual, try making a video version. There’s always someone who will throw it out or just get stuck. For mobile users you could even include a QR code (on the packaging, on the instructions, or even an easily-peeled sticker on the product) that would bring someone directly to the YouTube video. Instructional videos let your customers know you anticipate their needs. That’s always a good thing.

 

Need help improving your business through video marketing? Leave a comment below, call us directly at 773-252-3352, or go to video1pro.com

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