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Make Videos that will Stay Relevant

When you’re trying to come up with ideas for your video marketing, a good option is to make an video marketing tip - chicago videographerevergreen video production. Instead of something timely or newsworthy (which is good to do occasionally when large events are happening in the media), try choose a topic that people will always be searching for. Making videos that will stay relevant for a long time will contribute to your video SEO improvement over time.

A great place to start with evergreen videos is How-To videos. How many times have you Googled how to do something? If your product includes an instruction manual, try making a video version. There’s always someone who will throw it out or just get stuck. For mobile users you could even include a QR code (on the packaging, on the instructions, or even an easily-peeled sticker on the product) that would bring someone directly to the YouTube video. Instructional videos let your customers know you anticipate their needs. That’s always a good thing.


Need help improving your business through video marketing? Leave a comment below, call us directly at 773-252-3352, or go to

Video Production Chicago
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    Tim McGee, Head of Sourcing at Avexis:

    “Based on our experience with Video One and having had the pleasure of working with Irwin, I would recommend both Irwin, Video One, and their services to any company looking to fulfill their photography and videography requirements.” More…

    Robert McSwain, Sr. Curriculum Developer & Technologist at Hyster-Yale Group:

    “My company hired Video One and Irwin and his team hit it out of the park for us. We were working on a short deadline and needed video production work in Chicago and I was unable to get my crew there on the time frame I was given. Video One tackled the project head one and communicated thoroughly with me throughout the process and got the job done.” More…

    Tim Donovan, Corporate Communications, at Fundbox:

    “I had a wonderful experience working with Irwin and Ryan from Video One. We hired Video One to produce a corporate case study video of one of our clients. The shoot was effortless and the team did a great job on editing. We will totally be working with Video One again. We highly recommend them! More…