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Make your Videos Stand Out – More YouTube Tips

We previously discussed the importance of tags, which play a big part in SEO, but here are more YouTube tips on how video production helps the process.

Adding a YouTube video ranks high in Google’s SEO algorithm, as video links are indexed instantly. And don’t think you have to keep keywords exclusive to tags. Try adding them to the description of your video. By including keywords relevant to your video in your description and video title, you’re increasing your chances of better SEO. One thing to keep in mind: make sure you don’t overuse the keywords or else you’ll risk being flagged.



Something else to keep in mind: YouTube’s search algorithm ranks videos that people watch in their entirety higher than videos that have been clicked a lot, but abandoned. This highly sophisticated analyzation goes to show that good content really does make a difference. Keep adding new content to your channel, remain its popularity by generation intriguing content, and you’ll see the benefits of using YouTube for SEO.


Need help improving your business through video marketing? Leave a comment below, call us directly at 773-252-3352, or go to

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    Tim McGee, Head of Sourcing at Avexis:

    “Based on our experience with Video One and having had the pleasure of working with Irwin, I would recommend both Irwin, Video One, and their services to any company looking to fulfill their photography and videography requirements.” More…

    Robert McSwain, Sr. Curriculum Developer & Technologist at Hyster-Yale Group:

    “My company hired Video One and Irwin and his team hit it out of the park for us. We were working on a short deadline and needed video production work in Chicago and I was unable to get my crew there on the time frame I was given. Video One tackled the project head one and communicated thoroughly with me throughout the process and got the job done.” More…

    Tim Donovan, Corporate Communications, at Fundbox:

    “I had a wonderful experience working with Irwin and Ryan from Video One. We hired Video One to produce a corporate case study video of one of our clients. The shoot was effortless and the team did a great job on editing. We will totally be working with Video One again. We highly recommend them! More…