Any economist will tell you that the strength of our economy rests on the success of our manufacturing industry. That’s because some level of manufacturing is essential to just about any industry. From the computers you type on or the cars you drive, somewhere there is a factory making these machines for you.
Depending on the industry your company operates in, highlighting the manufacturing stage of the process could be a positive way to market your brand and services. A detailed factory tour can make for some rich, fascinating content that would retain viewers for longer periods of time. We all remember when Mr. Rogers took us on “How it’s Made” tours of places like crayon and graham cracker factories. I don’t know about you, but those were my favorite part of the whole show. Your manufacturing videos can have the same effect on your target audience.
Check out this video from a BMW plant:
Surely, manufacturing videos (especially long ones) have a relatively smaller audience than more entertaining viral videos or marketing stunts. Some viewers may have found it boring and skipped it altogether. However, the nature of these video addresses a niche audience that few other videos can tap into. Those that did watch your video are hopefully fascinated and impressed by the work your company does. Here are a few steps you can take to make the most out of this emotional and intellectual connection you have made.
- Provide some call to action: Maybe you are a car company who made a video about the production of the steering wheel. Or you are a fashion brand that displayed the ethical, humane conditions under which your clothes are made. Hopefully, once you have shared this information with your customers, you want them to invest in your product or business. Share a link to the e-commerce section of your site.
- Offer a consumer incentive: Your followers invested time and attention to your video, reward them for this loyalty. After all, don’t you value their attention? You could offer a coupon or discount, a free product, or ask them for advice on future content or products.
- Direct them to a content feed: You have made a video that people watch, this shouldn’t be the last time people pay attention to your brand’s content. Provide links to a Twitter account, blog, or mailing list where loyal consumers can see more content you produce. Social networks are great for this step because they actually let you communicate with your fans.
If you have any more questions about manufacturing videos or need help creating one, contact Video One Productions at (773)252-3352 or irwin@video1pro.com.
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