users have rated our services

Massachusetts’ dismal video campaign

Video production has its high and lows, and some of those are documented on this blog. But REELSEO recently wrote about a new government videographer Chicago project that leaves something to be desired.

The state of Massachusetts has created a social media campaign that has local celebrities talking about why they love the state.

Celebrity endorsements have been around for a long time, and are a proven method of marketing.  That’s nothing new.  So on the one hand, you can’t blame the State of Massachusetts for going this route.  But after settling on celebrity endorsements… it’s almost like they simply stopped planning and strategizing.

Below is an example of one of these videos.

These videos have a high production quality, but they don’t seem to have any real purpose or audience, and the talent just isn’t convincing. Massachusetts is a nice state, but these videos don’t offer a compelling reason to actually visit. Perhaps because the videographer Chicago projects are relatively long, and get boring fast.


For help using video production for your business, call or email us today!

Video Production Chicago
  • Reviews

    What our clients are saying about us…

    Tim McGee, Head of Sourcing at Avexis:

    “Based on our experience with Video One and having had the pleasure of working with Irwin, I would recommend both Irwin, Video One, and their services to any company looking to fulfill their photography and videography requirements.” More…

    Robert McSwain, Sr. Curriculum Developer & Technologist at Hyster-Yale Group:

    “My company hired Video One and Irwin and his team hit it out of the park for us. We were working on a short deadline and needed video production work in Chicago and I was unable to get my crew there on the time frame I was given. Video One tackled the project head one and communicated thoroughly with me throughout the process and got the job done.” More…

    Tim Donovan, Corporate Communications, at Fundbox:

    “I had a wonderful experience working with Irwin and Ryan from Video One. We hired Video One to produce a corporate case study video of one of our clients. The shoot was effortless and the team did a great job on editing. We will totally be working with Video One again. We highly recommend them! More…