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Maybe your video isn’t too long

Remember a few weeks ago when we discussed the importance of video length? It has come to my attention that others are discussing the subject of video length.

According to REELSEO, there isn’t any actual correlation between viral success and video length. Rather, a video’s content should be free to take up all the space it needs. Although I do stand by the belief that brevity is important and helpful, there shouldn’t be any pressure to make a video shorter because it exceeds an arbitrary length. Whether you’re making a corporate video or an independent project, do what you need to do.

So take your time, but don’t overdo it. Get your message across and move on. If that takes 10 minutes, so be it. Just beware the fluff!

To find out how we can help you with your next video production or video editing project, call or email us today!

Video Production Chicago
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    What our clients are saying about us…

    Tim McGee, Head of Sourcing at Avexis:

    “Based on our experience with Video One and having had the pleasure of working with Irwin, I would recommend both Irwin, Video One, and their services to any company looking to fulfill their photography and videography requirements.” More…

    Robert McSwain, Sr. Curriculum Developer & Technologist at Hyster-Yale Group:

    “My company hired Video One and Irwin and his team hit it out of the park for us. We were working on a short deadline and needed video production work in Chicago and I was unable to get my crew there on the time frame I was given. Video One tackled the project head one and communicated thoroughly with me throughout the process and got the job done.” More…

    Tim Donovan, Corporate Communications, at Fundbox:

    “I had a wonderful experience working with Irwin and Ryan from Video One. We hired Video One to produce a corporate case study video of one of our clients. The shoot was effortless and the team did a great job on editing. We will totally be working with Video One again. We highly recommend them! More…