Remember a few weeks ago when we discussed the importance of video length? It has come to my attention that others are discussing the subject of video length.
According to REELSEO, there isn’t any actual correlation between viral success and video length. Rather, a video’s content should be free to take up all the space it needs. Although I do stand by the belief that brevity is important and helpful, there shouldn’t be any pressure to make a video shorter because it exceeds an arbitrary length. Whether you’re making a corporate video or an independent project, do what you need to do.
So take your time, but don’t overdo it. Get your message across and move on. If that takes 10 minutes, so be it. Just beware the fluff!
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