Every videographer hopes to get a lot of hits for their videos. That part’s obvious. It’s getting the right kinds of viewers that can prove tricky. That’s where marketing metrics come in. For example, try looking at the average watch time. If a substantial number of viewers drop away after, for example, thirty seconds, you may want to consider editing and condensing future videos. Compare the average watch time to the View Through Rate for some interesting observations. Seeing what percentage of viewers watched your video beginning to end should also give you an insight to how pertinent your audience finds your content. While these two metrics won’t give you a totally clear path for future video production projects, they’ll definitely steer you in the right direction.
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