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Measuring the Effectiveness of your Videos

Every videographer hopes to get a lot of hits for their videos. That part’s obvious. It’s getting the right kinds of viewers that can prove tricky. That’s where marketing metrics come in. For example, try looking at the average watch time. If a substantial number of viewers drop away after, for example, thirty seconds, you may want to consider editing and condensing future videos. Compare the average watch time to the View Through Rate for some interesting observations. Seeing what percentage of viewers watched your video beginning to end should also give you an insight to how pertinent your audience finds your content. While these two metrics won’t give you a totally clear path for future video production projects, they’ll definitely steer you in the right direction.

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Video Production Chicago
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    What our clients are saying about us…

    Tim McGee, Head of Sourcing at Avexis:

    “Based on our experience with Video One and having had the pleasure of working with Irwin, I would recommend both Irwin, Video One, and their services to any company looking to fulfill their photography and videography requirements.” More…

    Robert McSwain, Sr. Curriculum Developer & Technologist at Hyster-Yale Group:

    “My company hired Video One and Irwin and his team hit it out of the park for us. We were working on a short deadline and needed video production work in Chicago and I was unable to get my crew there on the time frame I was given. Video One tackled the project head one and communicated thoroughly with me throughout the process and got the job done.” More…

    Tim Donovan, Corporate Communications, at Fundbox:

    “I had a wonderful experience working with Irwin and Ryan from Video One. We hired Video One to produce a corporate case study video of one of our clients. The shoot was effortless and the team did a great job on editing. We will totally be working with Video One again. We highly recommend them! More…