One of the greatest advantages of using online platforms to deliver your content is the analytic and measurement tools which track your content’s viewership. For a video production company, this means real-time data about your content’s success. While YouTube has its own built-in analytic platform, there are third-party services which can offer you more feedback about your content.
The basic YouTube services are explained in a ReelSEO post about tracking video metrics. The post also explains the effectiveness of AdWords for Video Reporting. When view the video campaigns report, you get can actually see data for the performance of specific advertisements attached to your content. Data such as:
- Impressions: the number of times your ad has been displayed.
- Views: the number of times your ad has been viewed.
- View Rate: the number of times people have chosen to watch your ad.
- Average CPV (cost-per-view): the average amount you pay every time someone watches the ad.
Visit ReelSEO to learn more about tracking your video content performance. There’s no group, business, or community that’s too big or too small for goals that can be reached with the help of a thoughtful video marketing strategy. If you’re searching for some assistance with a video production company project, call or email us today. We have over 25 years of experience and can help you develop a project from concept to completion! Our seasoned team will help you to produce the high quality products that you envision.
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