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Mike’s Hard Lemonade Gets People Talking

A recent study done by Bluefin Labs for Ad Age wherein social media habits were measured before and during a specific advertising campaign, confirmed what many of us already knew – high quality online video production content will get people talking about the content video editing producer. In this case, Bluefin observed social network users talking about Mike’s Hard Lemonade before and during a video campaign. Their findings were staggering.


Bluefin looked at the social media activity around Mike’s Hard Lemonade before the ad campaign took place from April 18 to May 8, and then took numbers from the time the campaign hit, from May 9-22.  They looked at an ad campaign that had 642 airings on 421 TV show telecasts.  These generated 6.8 million comments from 1 million unique commenters, which is nearly a 7:1 ratio. In other words, if you’re a Chicago Video Producer trying to get more engagement with your online presence, give people something to talk about.

There’s no group, business, or community that’s too big or too small for goals that can be reached with the help of a thoughtful video editing and marketing strategy. If you’re searching for some assistance with a Chicago video production project, call or email us today. We have over 25 years of experience and can help you develop a project from concept to completion! Our seasoned team will help you to produce the high quality products that you envision.

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