We talk a lot about Vine and Instagram’s new video feature, but there’s another app that could help you with some short-format video production for your business. MixBit is an app created by YouTube’s co-founders that launched within the last month. Currently only on iPhone (Android coming soon), the app allows users to upload “bits” that are up to 16 seconds long. These bits can then be packed together into a video with up to 256 bits a piece.
MixBit is useful for your video marketing because there are fewer limitations than on Vine and Instagram. Because you can link these bits to one another, there is a greater potential for dynamic editing. More than just a cool filter, to say the least. The YouTube pedigree also makes it exciting. But will it catch on the way its competitors have?
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