Mixpo, a dynamic video advertising provider, introduced today a dynamic video expandable ad unit that enables agencies and brand marketers to easily create targeted, high-impact online campaigns without the cost, time or resource barriers of traditional rich media.
Mixpo’s new expandable in-banner video ads include a unique canvas feature that enables advertisers to easily add content including graphics, text, video, and widgets for highly customized campaigns. The new ad units integrate Mixpo’s technology which dynamically tailors messaging based on audience preferences, geography, message sequence, and time of day and day of the week. With an intuitive online interface on Mixpo’s Dynamic Video Advertising (DVA) platform, advertisers can efficiently produce and instantly update their campaigns without programming or retrafficking.
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