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One of the most difficult markets to penetrate as an advertiser is the mobile arena. But in a recent announcement on the Google Mobile Ads blog, Phil Farhi, group product manager at YouTube, announced that TrueView in-stream video ads have expanded their reach to mobile devices. For a video editing expert, this might mean new hope in finding an audience for your commercial work. Or more business to come.

TrueView ads are a rather new system of giving advertisers and viewers more control over the content they want to watch and how it is funded. TrueView advertisers are only charged when the video production ad is seen through to completion or hits the 30-second mark if it’s a longer ad. The ads are skippable after five seconds. Google says this option allows for better engaged viewers who only watch the ads they want to and interaction rates are higher.

According to Google, TrueView viewership is steadily growing, which means that people are either getting paired with the ads they want or people are more willing to watch an ad. One of the most impressive details — TrueView in-stream ads reduce audience drop-off by 40 percent when compared to regular pre-roll ads.

There’s no group, business, or community that’s too big or too small for goals that can be reached with the help of a thoughtful video editing and marketing strategy. If you’re searching for some assistance with a video production project, call or email us today. We have over 25 years of experience and can help you develop a project from concept to completion! Our seasoned team will help you to produce the high quality products that you envision.

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    What our clients are saying about us…

    Tim McGee, Head of Sourcing at Avexis:

    “Based on our experience with Video One and having had the pleasure of working with Irwin, I would recommend both Irwin, Video One, and their services to any company looking to fulfill their photography and videography requirements.” More…

    Robert McSwain, Sr. Curriculum Developer & Technologist at Hyster-Yale Group:

    “My company hired Video One and Irwin and his team hit it out of the park for us. We were working on a short deadline and needed video production work in Chicago and I was unable to get my crew there on the time frame I was given. Video One tackled the project head one and communicated thoroughly with me throughout the process and got the job done.” More…

    Tim Donovan, Corporate Communications, at Fundbox:

    “I had a wonderful experience working with Irwin and Ryan from Video One. We hired Video One to produce a corporate case study video of one of our clients. The shoot was effortless and the team did a great job on editing. We will totally be working with Video One again. We highly recommend them! More…