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Mobile video and luxury shoppers

If you are going to invest in mobile video advertising you might want to take note of the primary audience using mobile video. According to an article on emarketer, most mobile video ad viewers are luxury shoppers.

When considering purchasing a car an affluent consumer tends to research a product using video on a smart phone. In a survey conducted by NowResearch, in April of 2011 42.6% of affluents making $500K+ annually access the Internet on their mobile phones every day. Whereas decently well off people making $200K – $500K annually access the Internet via phone 37.5% daily. And a considerably less percentage for the general population at 20.3% surf the web on a phone every day.

“An automotive study by Google, Compete and Polk supports this. The research found that 30% of luxury car shoppers watched videos on their mobile phones prior to a purchase. And luxury car shoppers were twice as likely as volume car shoppers to watch consumer-generated online video on their PC and on their mobile device.”

(Via TurnHere)

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