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Mobile video keeps growing

Mobile video occupies 50 percent of wireless broadband, according to the Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2011–2016. In fact, by the end of 2011, that figure reached 52 percent. Cisco even predicts that video will comprise 71 percent of all mobile traffic by 2016.

The implications of this study are two-fold. For one, we can see there is an ever growing audience for online video production company, and these people will use any device to consume media. This research also sheds light on viewer preference. Having the knowledge that users are using small screens to watch videos, producers can create content that caters to this audience.

Next time you or your brand is producing an online video, consider how it might look on a mobile device. Are you making decisions that would satisfy the expectations of this growing market?

For help with all your video production or video editing projects, visit Video One Pro to see what we can do for you.

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    What our clients are saying about us…

    Tim McGee, Head of Sourcing at Avexis:

    “Based on our experience with Video One and having had the pleasure of working with Irwin, I would recommend both Irwin, Video One, and their services to any company looking to fulfill their photography and videography requirements.” More…

    Robert McSwain, Sr. Curriculum Developer & Technologist at Hyster-Yale Group:

    “My company hired Video One and Irwin and his team hit it out of the park for us. We were working on a short deadline and needed video production work in Chicago and I was unable to get my crew there on the time frame I was given. Video One tackled the project head one and communicated thoroughly with me throughout the process and got the job done.” More…

    Tim Donovan, Corporate Communications, at Fundbox:

    “I had a wonderful experience working with Irwin and Ryan from Video One. We hired Video One to produce a corporate case study video of one of our clients. The shoot was effortless and the team did a great job on editing. We will totally be working with Video One again. We highly recommend them! More…