New research shows that the time spent with social media can improve the engagement with online video editing for brands and business. Online video production technology provider Brightcove has found that videos shared through social media perform better than other videos, have higher engagement rates and higher completion rates. For more on how to enhance the social impact of your videos, check out this week’s New Media Minute.
The average Internet user in the U.S. spends about 4.5 hours a month on social networks, and new research shows that the time spent with social media can improve the engagement with online video, too, for brands and businesses.
So what can a brand or business do to enhance the social effect of video?
- Remember that video can drive traffic to your site.
- Make sure to include Facebook buttons and other sharing buttons on your videos and on the video player to enhance the pass-around rate.
- A clickable call-to-action in the video can boost engagement with your video and with your website, and users can easily go back to your site if they discover that video in a Facebook feed.
- Remember to monitor, assess, and measure how the videos that you’re putting out are being shared, and where people are being referred from so you can assess what’s working.
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