With the new year approaching, the web is rife with predictions for 2011. Today, REELSEO posted some predictions for eCommerce videos.
1. Video production Chicago will support retail prices.
“Video excels at demonstrating the features – fine detailing, extra features and functions – that differentiate higher-priced products. eCommerce video also provides retailers with flexibility to enhance the online shopping experience, raising the chances of engaging comparison shoppers. Tools like video galleries not only keep visitors on sites an average of two minutes longer than pages without video, they support inbound traffic efforts with powerful SEO juice. All these factors add up to more sales at a higher average price, helping reverse downward pressure on margins.”
2. Video will adapt to mobile users.
“Retailers will match their content strategies to a consumer’s local platform. The buyer in the aisle with phone in hand has different needs than the shopper lounging on the sofa. Each wants product information but has a different timeframe in which to digest it. Leading-edge retailers will begin optimizing by delivering targeted versions of video content to these customer segments, making both analytics and customization increasingly important.”
3. Videos will augment social commerce.
“From daily deals to flash-sales, retailers are capitalizing on the trails blazed by Groupon and Woot. In fact, the top flash-sales sites are expected to generate $900 million in revenue by the end of 2010. Hundreds of competitors have moved into the space. Even large retailers, like Borders, have begun to use daily offers in order to stay responsive to consumers. The mass movement towards this type of eCommerce will require companies to hunt for new differentiators. In so doing, video will naturally become a key component of social commerce.”
4. Video will support multiple business objectives.
“Video’s conversion benefits make it a clear fit on product pages, which led to many deployments in 2010. In 2011, we’ll see retailers take advantage of video’s flexibility by using it for additional purposes. Product videos fit not only on the product page, but on the category page, in dedicated video galleries, and in email campaigns. Businesses will also begin using video more actively for other purposes. In customer service, video can deliver a high-quality customer experience while deflecting calls from call centers.”
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