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4 Reasons Why Motion Graphics Improve Business Videos

Motion Graphics & Special Effects

Motion graphics are animated video that help explain a point and entertain the viewer. They’re not always appropriate, as sometimes a simple video with an actor will do the job, but sometimes they can bring something extra to an ordinary video. Here are some reasons why motion graphics make great business videos.

1. Entertain

Simply said, motion graphics are entertaining to the eye. Even if you just open or close the video with animated text or graphics, you’ll make your video more entertaining. Especially in the case of business videos that can often be boring, motion graphics can really help bring some interest to the points being made in the video.

2. Flexibility

Having a fully animated video allows you to create any kind of story you want. You can use animated text to lay out a story or use motion graphics, like characters, to tell a story in an interesting way. A great tool many people are using to explain concepts is screen casting, which basically means recording what you see on your screen. You can grab a screen video then animate the text and shapes to better explain concepts and draw in the attention of your audience.

3. Informative

Motion graphics are great for videos that explain complicated concepts and ideas. Simply talking into the camera and explaining a point may not be enough. You can use animated text to draw on important points and make it easier for your audience to understand what you’re trying to explain.

4. Logo

Motion graphics don’t have to be the entirety of your video. You can simply animate your logo in the beginning or end of your video, and make it stand out much more than it would standing still. Here’s an example of an animated logo from one of our own videos. We use this animated logo in the beginning and end of all of our Chicago video production videos.

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