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New study finds that internet video viewing households devote 31% of time watching internet video

A new study from One Touch Intelligence offers additional insight on households in which adult viewers watch video on the internet.

The study, based on a survey of 1,007 homes in which the resident watched an online video in the past month, concluded that:

  • Viewing internet video takes up 31% of time the viewers spend at home with other Television sources.
  • Hulu is the most watched internet video site. 53% of households watch long-form content, i.e. TV show episodes, movies, once a month.
  • Those who watch internet video on TVs are less likely to watching short-form content on PCs.

The study, titled “Internet Video 2010: Content, Usage and Devices,” which was conducted in April 2010, also found some pretty cool stuff about how users watch internet video. It found that 52% of users watch online video only on PCs, 42% watch online video on TV screens and PCs but only 6% watch online video on TV screens only.

You can read the full report of what the stud found at

Just more numbers to make the case that internet video is more viable now than ever. For doubters on online video’s impact – people are watching.

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