The importance of editing
Using a video editing company opens your project to all sorts of possibilities. The magic lies in the multiple stages involved in a professional video production. Steps like pre-production, post production and even the conversion of copies into HD all lend more character and quality to your video. Together, these essential steps allow you to develop a more compelling message that will truly get across your audience. This may sound complicated for some people and it can be. However, the good news is that hiring a video company will take care of all these steps. Your company should be involved from conceptualization up to the final version of your video.
Surprisingly, shooting the video is actually the easy part for your video editing company. The real work comes in post production and editing. Here, the producer in charge of the project may add animation, music, graphics, titles, or even voice over recordings if needed. As your video undergoes rough and final edits, it will pass through digital editing applications. These will transform your raw footage into one top quality video that meets your requirements and is ready for the audience.
Arguably, editing is the most challenging task for any production company. That’s because this is the part where both the technical and artistic skills of your producer will be put to the test. In some cases, what will come from editing is nothing near the raw footage that has been shot with the camera. The production team will decide which parts of the original video will be deleted or retained. They will also add the bells and whistles that will transform your video into a well organized final product. Finally, your completed video will be mastered to tape, disc or a file. It can then be distributed to people on disc, sent as a file or posted to your website or a video hosting site for mass exposure.
When editing, the videographer that you use will almost certainly use non-linear editing. No one uses linear editing anymore, as this will result in a loss of quality. It’s best to keep it digital all the way through the editing and distribution process. Not only is the quality better, but non-linear editing is a lot easier. It is also cheaper because of the new technological advances in video. Non-linear editing gives you access to many special effects that previous linear editing systems charged thousands of dollars for. Now there is no sense using this outmoded approach.
