Non-profit best examples
Chicago has more nonprofit organizations than any other city in America. They exist in every neighborhood and operate out of a variety of locations, from basements to downtown skyscrapers. Most commercial organizations use excess revenue to reward employees or improve the company. Nonprofits however, rely on revenues to proliferate the organization’s fundamental objectives. In lots of cases, nonprofit employees work on a volunteer basis or a very small, symbolic salary.
However, because of the way non-profits do business, they often struggle to find supporters or clients. When all your money goes to a specific cause or service, it can be hard to find funds for marketing or advertising. Fortunately, the low cost and universal application of online video and social media can be a saving grace for non-profits trying to make themselves more visible. In some cases, non-profits have produced high quality video content with the help of talented staff, dedicated volunteers, or pro bono professionals.
See3 is an interactive communications agency that specializes in producing content for non-profits, foundations, associations, and social causes. For the last 5 years, See3 has had an annual review of online videos produced by non-profits, and points out the best examples in a variety of categories. Below are the winners from 2014. Perhaps they will inspire you.
Best Non-Profit Video
“Right by You” by Partners for Mental Health is a short but powerful piece that shows why we need to do more to end tragedies like youth suicide.
Funny For Good Award
“Nutiquette: a dude’s guide to checking his nuts”, by the Canadian Cancer Society treats viewers to a catchy tune and informative instructions of the steps for and overall importance of checking oneself for testicular cancer.
Most Aspiring Youth Award
“The Paradise That Wasn’t” is Wide Angle Youth Media‘s important look at the prejudices that refugees face in America from youth that had to endure them.
“Slaying Childhood Cancer!” is Alex’s Lemonade Stand‘s powerful story of 15-year-old Jordan Vincent who was diagnosed with a rare form of brain tumor that covers her brain and spine. After enduring ongoing treatment and countless side effects from the treatment she was nicknamed “Cancer Slayer” by her family.