In this week’s New Media Minute, Daisy Whitney discusses some new trends in television consumption that spell out some good news for online video. Long story short, young urban dwellers are watching less TV and more online content. Can’t say this is too surprising.
Whitney also talks about the success of CW’s online ad viewership. Last fall, the CW started attaching more advertisements with the television shows they stream online, and the userbase has both increased and watched most of the advertised content.
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