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Online video and the automotive industry

Among the many benefits of online video is its versatility among industries. Well-placed videographer Chicago content can be used to help a variety of business types, in a variety of ways. Today, ReelSEO did a piece on how video has been used to speed up car sales. This seems like a likely fit, considering the amount of car commercials we see on television. But this article covers a niche market within the automotive industry: modified cars.

The most popular car and truck videos on YouTube are races between rival cars that are usually modified by rival shops. Most of these races are performed on such race tracks as the Texas Mile, and some are performed dangerously on the streets of Moscow. These videos generate hundreds of thousands of page views that typically turn into sales. The videos are used as a catalyst to get enthusiasts to want to build their car similar to the cars in the videos. And it doesn’t just end there. Customers of speed shops buy cameras that they strap inside of their cars to take in car video production. They record track sessions, street sessions, and various other things that get posted to YouTube and then spread around forums and blogs. This generates a hyper-interest in the shop and gives a serious boost to credibility.

One shop that gained big is Underground Racing, in Charlotte, North Carolina. Underground Racing is known for it’s viral online videos of their huge high horsepower cars such as a 1500 horsepower twin turbo Lamborghini Gallardo. This car is also popular because it’s the world’s fastest Lamborghini! Check out the video that has over 1.1 million views on YouTube:

After releasing such videographer Chicago content, Underground Racing’s business skyrocketed, with every Lamborghini owner wanting their car to be just as fast as the car in the video. And that’s not all. They have dozens of customers that are just as excited to make videos of their car going just as fast as the car in the other videos. Here is an example of a customer of Underground Racing making a video of his Twin Turbo Lamborghini running the quarter mile:

Online videographer Chicago is big business for the automotive industry to show off the latest high performance parts in a much more personal way that just taking pictures and doing writeups. With the video production the customer is able to experience the sights and sounds of the performance of the car to build more of an emotional connection that makes the customer turn from a window shopper to a buyer.

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