Why Watch Online Video?
Did you know that network TV shows placed online and sports on regular TV have similar viewer ratings? Sounds shocking right? According to the April 2013 research report by The IAB and GfK, 32% of the monthly viewers of online TV shows said they prefer to watch TV shows online because there are a lot of older shows and episodes online that are not available on regular TV. Also stating that 1 out 4 viewers stream online video to cut around the cost of paying for cable TV service. For example, TV shows like 30 Rock and The Walking Dead can be found on sites such as ABC.com or HBO.com.
Here’s a great scenario. It’s a great day because the season premiere of your favorite TV show airs tonight on cable television. Unfortunately, you will stuck at work while all your friends are at home texting each other as they are enjoying the TV show. Whether we admit it or not, we’ve all been in that situation before and that’s why watching online video has become very popular. Its no surprise that the most common reason people watch online video is to catch up on an episode of a TV show aired on regular TV. As revealed in IAB’s new research report, 44% of online TV viewers stated that they prefer to watch online television shows based on their own schedule. Who doesn’t?
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