Annual revenue for online video reached $3 billion in 2011. According to FutureSource Consulting, the combined number of free and paid-for video views among the world’s most video friendly nations will exceed 770 billion this year. Between the US, UK, France, and Germany, there are more people, and more money, in online video than ever before.
These numbers are likely to keep growing as more televisions are integrated with YouTube, Hulu, Netflix, and other online video providers. Likewise, the growth in user targeted advertising has also made typical viewers more receptive to advertisements. YouTube’s Skip This Ad feature has even been a notable asset to helping advertisers determine which advertisements work and which don’t. In other words, video ads are probably going to get smarter and more engaging as time goes on.
Considering this and Cisco’s prediction that 90% of online traffic in 2014 will be video related, what is keeping your business from entering the online video market?
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