Otto is a machine learning auto-optimization technology that is set to bend the ear of the online video production Chicago ad industry by maximizing ROI. By creating the best performance without the delays and limitations of human evaluation, Otto helps you make the most out of those ad campaigns.
For publishers, Otto finds the best-performing publisher placements and audiences for each video ad campaign, and rewards those publishers with higher CPMs.
Development leader Mike Griffiths, SpotXchange’s vice president of data analytics said, “Auto-optimization technology is nothing new in the offline and online world. What SpotXchange has done before anyone else is to make this auto-optimization technology scale, operate in real-time and actually work in an online video context.”
Otto analyzes multiple layers of campaign data like historic metrics, CTR, engagement, completion rates and targeting like behavior, then it decides how best to use the ad spend you have alloted to Otto. He then begins manipulating the Matrix so that your ads are placed where they peform best, even increasing the CPM (up to a limit you set) or decreasing it as he sees fit in order to maximize effectiveness. Otto can even tell you about your campaign and whether you might want to focus on CTR instead of CPM rates, etc. Well, he’s not going to be all that extremely robust right from the get go. But over time as he learns and begins analyzing billions of video ad impressions, placements and interactions he could perhaps start to glean an idea of future video placement.
Visit REELSEO to read more about Otto. To find out how we can help you use the powerful tool of video production Chicago for your business, call or email us today!
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