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There’s a scene in Mad Men when Sterling Cooper is commissioned to create a branded parody of Ann Margaret’s version of the song “Bye Bye Birdie”. The parody is written, shot, and edited, but when the project is presented to the client, they are unhappy with it. Not because the parody is poorly made, but because it lacks the charm of the real thing.

That’s the trouble with parodies. They are easy to make, and have potential for success, but familiar with the original will see right through a parody. There’s a very delicate balance between a parody that is clever and one that is tired.

Case in point: The Ugly Sweater Song. Turns out, there is a store in Chicago that specializes in ugly sweaters. The unusual business made a video to market themselves, and wrote a parody of “Teach Me How To Dougie” for the video’s soundtrack.

The video obviously took a lot of work and creativity. It’s a shame the music ended up so lame, though. Writing a parody for a popular song makes sense for someone trying to get attention, but if you already putting so much work and creativity into a video production Chicago project, relying on a parody feels lazy. If you’re trying to establish yourself with corporate video production, why would you want to appear lazy?

To find out how we can help you use the powerful tool of video production Chicago for your business, call or email us today!

Video Production Chicago
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    What our clients are saying about us…

    Tim McGee, Head of Sourcing at Avexis:

    “Based on our experience with Video One and having had the pleasure of working with Irwin, I would recommend both Irwin, Video One, and their services to any company looking to fulfill their photography and videography requirements.” More…

    Robert McSwain, Sr. Curriculum Developer & Technologist at Hyster-Yale Group:

    “My company hired Video One and Irwin and his team hit it out of the park for us. We were working on a short deadline and needed video production work in Chicago and I was unable to get my crew there on the time frame I was given. Video One tackled the project head one and communicated thoroughly with me throughout the process and got the job done.” More…

    Tim Donovan, Corporate Communications, at Fundbox:

    “I had a wonderful experience working with Irwin and Ryan from Video One. We hired Video One to produce a corporate case study video of one of our clients. The shoot was effortless and the team did a great job on editing. We will totally be working with Video One again. We highly recommend them! More…