You read that correctly. Public broadcasting has experienced huge success with its latest media format that has made it the 15th largest online video editing distributor, according to Comscore.
“Videos on PBS.org have a young and engaged audience. Seventy-two percent of visitors watching videos are between the ages 18 to 49, and our viewers spend an average of 18 minutes per video, far above the industry average.” –Jason Seiken, Senior Vice President, PBS Interactive and Product Development.
Eighteen minutes per video production is indeed quite high. That means they pushed out about 2.61 billion minutes of video in June.
About 31% of their June video views came from an iOS device through one of their numerous apps like:
- PBS for iPad (a 2011 Webby Award winner)
- PBS KIDS Video for iPad
- PBS Apps for iPhone and iPod touch
Part of the explanation there could be the exclusive content launches they did through the apps. This is a major facet of their online video project and they are working to continue its growth by bringing in more local channel content which could really help drive more video views to them.
Statistics on total number of unique viewers and unique viewers on the iOS platforms were not immediately available.
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