People watch online video from Chicago production companies 30% longer on tablets than computers, according to research from Ooyala, as seen on ReelSEO. Using data from July 1 through Sept. 30 of this year, Ooyala’s findings indicate that the tablets somewhat limited functionality could be working to the video producer’s advantage.
On a tablet, usually the video production takes up the whole screen and multitasking is more difficult. So that means the viewer is more focused on the video content itself than they might be on other platforms. Even TV leaves wiggle room to do other things (as evidenced by the new round of second screen apps that are coming out aimed at social interaction during TV watching).
On the tablet, because the screen is relatively small in regards to other major video viewing displays, to really see what’s going on in a video one needs to play the video in full screen mode thereby effectively blocking out other Chicago production companies distractions on the screen.
However, tablets also produced a noticeably lower conversion rate of view to share behavior among users. This information could play a valuable role for social strategists trying to make sense of viewer habits, the role of technology in content consumption, and how to distribute certain video production content for best effect.
For instance, YouTube gives Chicago production companies and users the ability to limit what devices videos are available to (ever notice how certain videos aren’t visible if you are on your phone?). Perhaps certain brands can use this functionality to target videos to mobile viewers in an effort to leverage their mobile activity, such as a call to action about downloading an app. Sure Ooyala’s data presents certain challenges, but it’s challenges like these that inspire clever solutions.
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