Somewhere on your computer are tiny files called cookies that store data about you. These cookies know where you live, your online shopping history, and the sites you visit. This data is then used to produce targeted advertisements that are relevant to your characteristics. Soon, this information will be implemented in delivering targeted video production company ads that fit viewers’ specific preferences and personality.
Below is an interview with Oren Harnevo, CEO of Eyeview, a start-up and advertising platform that specializes in delivering hyper specific video content to various markets.
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