Using social media to spread the word about the content of your videos is beneficial, but you also need to make sure your videos show up on top of search results in order to get noticed. One thing you can do to improve your video SEO (search engine optimization) is by including targeted keywords in the title and description of your video when uploading it onto video sharing websites like YouTube.
Targeted Keywords
There are a few ways you can determine the right keywords to use. You can think about the kinds of keywords your targeted audience would search for and sprinkle different variations of these keywords throughout the title and description. It would help to look at the keywords your competitors are using to reach audiences. A more exact way to do this is by using a keyword tool to get keyword ideas. Although Google’s Keyword Tool doesn’t exist anymore, they still offer a similar tool called Keyword Planner. Keyword Planner is geared towards planning Google Adwords, but you can still get useful information out of it such as search volume for each keyword.
Title of Video
Be as descriptive as possible in the title of your video on video sharing websites. For example, if you’re posting a promotional video, instead of titling it “Promotional Video,” optimize the video by choosing a more exact title like “Business Promotional Video – Restaurant and Catering.” You don’t want your video lumped in, you want it to stand out. Keep this in mind when thinking of a title.
Description of Video
Place your website URL in the first line of your description and invite viewers to visit your website for more information. Your ultimate goal is to get the viewer to go to your website, and by placing the URL on top of the description you’re making the call-to-action more visible and accessible. Finish out the description by using your targeted keywords throughout.
If you have any questions about using targeted keywords or need assistance with your video production, contact Video One Productions at (773)252-3352 or at irwin@video1pro.com.
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