What type of corporate event video?
What do you need to know before you engage in a corporate event video production? The first and foremost thing you need to know is why you’re doing it. Do you want to document a trade show booth or your presence at a convention? Do you want to record speaker presentations of seminars or workshops for sale or distribution? Or do you want to document your event so that you can use the video as part of a promo video for business? Whatever the use is, it needs to be filmed professionally, because your video is a representation of your company.
Corporate event videography – seminars
If you’re wanting to film a seminar or workshop, you need to decide on the production value of your video. Do you want this to be a one, two or even a three camera shoot? Do you want or expect audio interaction? If so, do you want them in the shot? Will there be impromptu questions that you want captured on video? If so, you’ll need a wide shot to start with and then either zoom in with a single camera, or keep the wide shot and have a second camera get a tighter shot on them.
Multiple camera video shoots
Keep in mind that a two camera shoot of a speaker is more dynamic than a one camera shoot. Of course two cameras add to the editing time, but the final result will look much nicer and help retain the viewers interest.
Presentation slides in corporate event videography
If you have slides, how do you want to deal with them? If it’s a one-camera shoot, the videographer can focus on the presenter and then cut in the slides later. Or the videographer can start filming the presenter and then do a camera move to focus on the slides. Your final production will look better if the slides are edited in after the presentation has been filmed and during post production editing.
Conclusion
There are many other aspects to consider before you engage in corporate event videography, which will be taken up in other posts. The major takeaway from this post is asking yourself important questions in the planning stages of a corporate event video production will result in quality videos.
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