No successful political campaign can be without TV commercials and other videos. Video production is pivotal to political success. Then why must so many politicians invest in a video that fails to do anything but embarrass them? REELSEO’s Grant Crowell has found some seriously terrible political videos and wrote a best practices list for political videos.
- Always try to get the best audio. You’re doing video because you want to share a message that influences constituents and the media. Getting the clearest Chicago videographer audio is absolutely essential to keeping your audience focused on your message, especially if it’s more than a soundbyte.
- Feature other people along with you. If you’re talking about an particular issue, bring people on camera who are either directly responsible for treating the issue, or are directly affected by the issue. (Better yet, get both.)
- Feature B-roll footage. Some face time is good, but it’s not all about you! Talking heads of politicians for an entire video, even a charismatic one that’s minutes long can make people lose interest. (I find exceptions with the really polarizing or kooky ones, but then it’s no longer about the message, is it?) To keep people focused on your message, splice your video with broadcast news video footage, or photos, or graphics of whatever your message is about, and the people it affects.
- Include graphic soundbytes. For every key point you’re making, have a text graphic that accentuates that point. Audiences respond to bold text graphics on video when a speaker is talking. (Pairing that text graphic with a visual, other than yourself talking, can be even more effective.)
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