Using video production for your PR goals
MediaPost’s Video Insider blog published a nice guide for using a video production company to conduct public relations. The guide covers a lot of ground and offers some great advice for industries from politics to marketing. Any PR campaign can be improved with the use of video. Here are some ways to incorporate it.
1. Media relations / pitches and press releases. Videos make pitches and press releases infinitely more interesting and engaging. Referencing a hot new viral video, the latest video in a web series, a video announcement from a key corporate player or simply a fun, informative video about a product can make a huge difference in how a pitch is received. A video production company can give journalists, bloggers and publications more content to share with their visitors.
2. Building trust and credibility with targeted groups. Nothing builds trust like video. Instead of reading a text quote from a company spokesperson, viewers are able to actually see that spokesperson speaking. There may be some coaching involved, but that’s what directors are for.
3. Raising brand awareness / promotions / working with celebrities. Videos that offer something of value like cash, prizes or 15 minutes of fame can spread like crazy and highlight a product’s involvement in a contest or promotion, raising awareness of the product, and by extension, the brand.
Creating and launching funny, edgy or cool video content involving TV, sports and YouTube celebrities guarantees a targeted audience. Launching a coordinated social media sharing strategy and integrating this effort with the marketing department allows PR teams to capitalize on that momentum, building and raising brand awareness.
4. Product launches. Viral videos and branded entertainment are high-profile ways to announce new products or refresh old ones. Video gives PR teams a visual, entertaining and engaging tool around which to center campaigns. We were recently involved in creating a video for a pizza chain in which large amounts of cash were stuffed in the crust of their new pizza. The content was used not only as a stand-alone video, but as part of a funny promo on a late-night comedy talk show.
Check out the Video Insider blog to read the rest of the list and learn more about the importance of a video production Chicago company in your PR campaign.