REELSEO interviewed a few big names in online advertising about possible Chicago videographer trends we might witness in the new year. The responses vary, but there seems to be a general consensus that online and mobile video production markets are going to become much more clever and integrated.
Iggy Fanlo, President & CEO – adBrite: Standardization of Ad Formats and Technology will Accelerate Growth
“The standardization of formats will enable online video to scale and grow exponentially as well as provide the scope for [audience buying within video].”
Tod Sacerdoti, CEO, Founder – Brightroll: Mobile Video Advertising to be the Most Sought New Video Ad Format
“Mobile video advertising comes on a full screen, is highly interactive, highly scalable and hyper targetable — essentially, it’s an incredible branding environment.”
Andy Tu VP Marketing – Break Media: Interactive Video, Ad-Selectors and Branded Entertainment
“More content providers—including major networks, studios, and talent—will be making significant investments in digital platforms including the web as a distribution channel. To engage audiences on these growing platforms marketers will increasingly be employing new video opportunities beyond traditional pre-roll including interactive video based ad units, ad-selector models, branded entertainment.”
Chris Young CEO – DBG (Digital Broadcasting Group): Branded Entertainment, Video Ad Interactivity
“Look for branded entertainment to be a force to be reckoned with in 2011. Advertisers are going to have to find clever, unique and engaging ways to reach the consumer without becoming too intrusive. Branded entertainment offers the opportunity to seamlessly integrate an advertiser’s message into content that is relevant to their target consumer.”
(VIA REELSEO)
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