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Prepare to make longer online videos

The types people who watch online videos are changing. Or at least their preferences are changing. For years we have been championing brevity in terms of online video. Delivering a lot of information or entertainment  in as little time as possible has often been the standard. Lately, however, it seems that people are expecting more time from their videos.

According to Ooyala’s Global Video Index Report for Q1 2012, long-form content is more prevalent than ever, with the average video length now 6.4 minutes and rising. This could be due to the growing number of mobile gadgets and internet-ready televisions that give users more options for watching online content. Whether you are making entertaining content or using video production Chicago to market your business, perhaps it’s time to retire the 90 second cutoff time.

There’s no group, business, or community that’s too big or too small for goals that can be reached with the help of a thoughtful video marketing strategy. If you’re searching for some assistance with a video production Chicago project, call or email us today. We have over 25 years of experience and can help you develop a project from concept to completion! Our seasoned team will help you to produce the high quality products that you envision.

Video Production Chicago
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    What our clients are saying about us…

    Tim McGee, Head of Sourcing at Avexis:

    “Based on our experience with Video One and having had the pleasure of working with Irwin, I would recommend both Irwin, Video One, and their services to any company looking to fulfill their photography and videography requirements.” More…

    Robert McSwain, Sr. Curriculum Developer & Technologist at Hyster-Yale Group:

    “My company hired Video One and Irwin and his team hit it out of the park for us. We were working on a short deadline and needed video production work in Chicago and I was unable to get my crew there on the time frame I was given. Video One tackled the project head one and communicated thoroughly with me throughout the process and got the job done.” More…

    Tim Donovan, Corporate Communications, at Fundbox:

    “I had a wonderful experience working with Irwin and Ryan from Video One. We hired Video One to produce a corporate case study video of one of our clients. The shoot was effortless and the team did a great job on editing. We will totally be working with Video One again. We highly recommend them! More…