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President Obama’s rise to the top of online video charts

Whether you agree with his politics or not, there’s no denying that President Obama knows the power of social media.

Over the past 24 hours, four videos have made their way online that will completely dominate the online video news cycle for the coming week in much the same way last week’s coverage was overtaken by the outbreak of tornadoes. When important world news breaks, it dominates the viral video world and demonstrates the speed and might of social media.

It all began on Saturday evening, at the annual White House Correspondent’s Dinner. This is an event that typically involves some laughter and fun, and this year’s was no different. The president presented a fictional trailer for a King’s Speech spoof called The President’s Speech, and then released it on the official White House YouTube channel.

If Obama wasn’t busy running this country, I’d give him our Video Professional’s Award. But he’s not a professional videographer Chicago, just a great amateur, and his understanding of the power of online video is definitely worth taking note of.

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