users have rated our services
through

You Should Have a Promotional Video On Your Website

promotional video photo

Everyone knows about the common wisdom that every business needs a website.  They also know that every website needs a promotional video. But why? OK. Here’s goes…

Everyone Expects You To Have a Promotional Video in 2016

First and foremost, everyone more or less expects you to have a promotional video on your website that succinctly explains your business. Your web-video should be your 60 second elevator pitch to anyone who visits your site. Your explainer or marketing video should be succinct, entertaining, informative and motivating. It should cover the major ‘talking points’ about your business. It should also keep your website visitors’ attention, offer them good content about your business, be interesting to view and of course, motivate them to take action.

The call to action at the end of the video is perhaps the most important aspect of the video. It can entail asking them to call you, fill out a form, send you their email, buy a product, etc.

So the first reason to have is video is that people expect it in 2016. People used to expect you to have a website. Then they expected you to have graphics to break up the text. Now they expect you to have a good video that reflects the quality of your business.

It’s Easier to Watch a Marketing Video Than Read Text

Another reason that a video is imperative is that most people would prefer to watch an entertaining video. They expect to learn everything they need to know about the business, product or service within 60 seconds, rather than having to scour around the website, reading text.

website video

Great for Social Media

In addition to being seen on your website, your promotional video can also be distributed to a variety of video distribution sites and seen by potential customers on YouTube, Facebook, Yelp!, LinkedIn, a blog and other internet sites.

I’ll discuss more great reasons to have a video on your website and what you can do with it next week. So stay tuned! If you would like assistance in producing or marketing your great video, please feel free to contact us at irwin@video1pro.com or 773 252-3352.

Video Production Chicago
  • Reviews

    What our clients are saying about us…

    Tim McGee, Head of Sourcing at Avexis:

    “Based on our experience with Video One and having had the pleasure of working with Irwin, I would recommend both Irwin, Video One, and their services to any company looking to fulfill their photography and videography requirements.” More…

    Robert McSwain, Sr. Curriculum Developer & Technologist at Hyster-Yale Group:

    “My company hired Video One and Irwin and his team hit it out of the park for us. We were working on a short deadline and needed video production work in Chicago and I was unable to get my crew there on the time frame I was given. Video One tackled the project head one and communicated thoroughly with me throughout the process and got the job done.” More…

    Tim Donovan, Corporate Communications, at Fundbox:

    “I had a wonderful experience working with Irwin and Ryan from Video One. We hired Video One to produce a corporate case study video of one of our clients. The shoot was effortless and the team did a great job on editing. We will totally be working with Video One again. We highly recommend them! More…