Everyone knows about the common wisdom that every business needs a website. They also know that every website needs a promotional video. But why? OK. Here’s goes…
Everyone Expects You To Have a Promotional Video in 2016
First and foremost, everyone more or less expects you to have a promotional video on your website that succinctly explains your business. Your web-video should be your 60 second elevator pitch to anyone who visits your site. Your explainer or marketing video should be succinct, entertaining, informative and motivating. It should cover the major ‘talking points’ about your business. It should also keep your website visitors’ attention, offer them good content about your business, be interesting to view and of course, motivate them to take action.
The call to action at the end of the video is perhaps the most important aspect of the video. It can entail asking them to call you, fill out a form, send you their email, buy a product, etc.
So the first reason to have is video is that people expect it in 2016. People used to expect you to have a website. Then they expected you to have graphics to break up the text. Now they expect you to have a good video that reflects the quality of your business.
It’s Easier to Watch a Marketing Video Than Read Text
Another reason that a video is imperative is that most people would prefer to watch an entertaining video. They expect to learn everything they need to know about the business, product or service within 60 seconds, rather than having to scour around the website, reading text.
Great for Social Media
In addition to being seen on your website, your promotional video can also be distributed to a variety of video distribution sites and seen by potential customers on YouTube, Facebook, Yelp!, LinkedIn, a blog and other internet sites.
I’ll discuss more great reasons to have a video on your website and what you can do with it next week. So stay tuned! If you would like assistance in producing or marketing your great video, please feel free to contact us at irwin@video1pro.com or 773 252-3352.
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