Promotional Video Production
We were asked by a client of ours to film a promotional video production for the OLC Education and Conference Center in Rosemont, Illinois. The OLC is a full-service, state-of-the-art venue designed specifically to meet the demanding requirements of high-tech learning environments for medical, corporate and association events. They have state-of-the-art technology and flexible space, offering a multifunctional venue for conferences and hospitality events, meetings, classroom lectures, symposiums, live streaming, corporate meetings, surgical procedures training, and hands-on bio-skills training.
First We Filmed Video Interviews
The video is used for promotional purposes to attract clients to this multi-million dollar facility. We produced this 10-minute promotional video for OLC and then cut it down to a shorter version. First, we filmed a series of interviews of key players in the OLC organization. We put them in front of various backgrounds to keep things interesting.
It’s customary for us to upload the interviews and ask the client to choose the segments that they feel are important to highlight in the final video. If we don’t do this, we’re playing a guessing game and hoping that we pick out the best segments. We put timecode on the raw interview footage, upload it to Vimeo.com, a video sharing site, and then ask the client to make an edit decision list for each interviewee.
Next We Shot Plenty of Cut-Aways
We then shot lots of cut away video to integrate with the interviews and voice over. After we have the segments of the interview chosen, we then assemble the interview and cutaway footage into a coherent video. We add text, graphics, titles, music, and other elements to make it more enjoyable to watch.
If you’re interested in a promotional video for your company, please feel free to contact us.