A Promotional Video Keeps People on Your Site Longer
A promotional video increases the ‘stickability’ of your website. People will often click away from your site if they don’t see a video. If people stay on your site, the search engines like that and will rank you hire in the organic listings. Their ‘bots’ or internet robots can see how long people stay on your site. The longer, the better. And nothing keeps people on your site longer than a great video!
Rank Higher on YouTube, Google and Other Search Engines
Did you know that after Google, the second most highly used search engine is YouTube? And since Google owns YouTube, if you rank high on YouTube, Google will look favorably on that and possibly rank your video high in its organic results for the search term you optimize your video for. So if you are getting lots of views on your YouTube video, and people are watching the entire video (Google knows this), Google will see your video as being very relevant for the search term you’re optimizing it for and will most likely rank it high on its search engine as well when people type in that term.
Don’t Forget the Social Media Benefits
Of course, if your video is being viewed on other sites, such as Facebook, that also impresses the search engines, which will pay off in higher rankings, not to mention increased visibility for your company.
Place Links to Your Video Everywhere!
Some people also put a link to their marketing video below their name on emails they send out. A link can be included on press releases, electronic brochures and any other promotional materials.
An important thing to remember is that your video needs to be good! A good video is perceived as being produced by a good company. Conversely, a bad video is perceived as being produced by a bad company. So look at your video as an investment that will pay off well 27/7, 365 days a year!