You can explain the benefits of the services or products your business provides all day, but nothing beats the strong impression a video production will leave with your potential clients. When someone visits your website in search of services, they’re much more likely to trust your business if you can show your business and its benefits in motion. As they say: show, don’t tell.
Here are a few benefits of promoting your business with video:
1. A video production will capture the atmosphere much better
Ever click on a business’ website and search around for photos to get the feel of the business? We’ve all done it. And while photos can demonstrate what the space looks like, a video will do a way more accurate job of showing how it feels to be there. Here’s an example of how showing the atmosphere leaves a more solid impression with potential clients:
2. The act of having a video production automatically makes you more established
When you look at a website and notice they have a video to show, you’re much more likely to trust that brand. Not only that, but the act of having a video alone shows that the company is on top of their game.
If a potential client is choosing between companies to go with, they”ll be much more impressed with companies that have a video to show. It shows that your business is doing well enough to hire a video production company. And if it looks like your business is doing well, one can only assume your products and/or services must be worthy.
3. Video testimonials are much more effective than text
Most company websites provide some sort of testimonial nowadays because everyone knows the best way to judge a company is by hearing about it from previous clients. But your company will stand out a lot more if you provide video testimonials in your promotional video. When a real human speaks to your audience about their experiences with your company, your potential clients are much more willing to trust and hire you.