Reelseo’s Grant Crowell recently caught up with TechSmith’s product manager Shane Lovellette at the 2010 NAB Show in Las Vegas. Never heard of TechSmith? They’re known in marketing circles for their screen capture tools, but TechSmith can also capture someone’s reaction to an online video with their new software called Morae.
The idea is to find out what watchers of the video are reacting to, what the like about the video and what they don’t like so those on the marketing side and share said information with their team so adjustments to the video, if needed, at a later time.
Also, check out even more details on how the Morae software works in the full Reelseo.com article. To find out how we can help you use the powerful tool of video production Chicago for your business, call or email us today!
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