In a recent post on NBC 5’s How-To Blog For Chicago Business, Baljeet Singh, group product manager at YouTube, discussed some of the realities that YouTube newcomers might not realize about the site. The social video community’s size, scope, and effectiveness might be surprising to amateurs and businesses unfamiliar with the nature of social video. Below are 5 misconceptions Singh hopes to debunk the site and its users.
1. A video must go viral to be successful: This could not be further from the truth. Consider the Rockenbock Toy Company. The small business relies on YouTube for about half of its new customers, but none of their videos have ever gone viral in the traditional sense of the word. These videos may be popular among a niche audience of toy enthusiasts or people shopping for gifts, but chances are you’ve never heard or seen any of Rockenbock’s content. And yet, the company is still quite successful.
2. Only humorous videos are popular: Sure, people like to laugh, but that doesn’t mean people only use the site to that effect. An audience can exist for just about any business or product, and an effective video production Chicago is one that provides a relevant message to that audience. In fact, some of YouTube’s most popular videos are meant to be inspiring, uplifting, or even controversial.
3. YouTube is only for young people: According to Singh, 55 percent of all women ages 18-54 are using YouTube. YouTube’s users are about as diverse as online users get and your content targeting should address the audience you want to reach.
4. People only watch YouTube for entertainment: Although YouTube is a popular outlet for entertaining videos, it’s just as popular for business content, vlogs, and how-tos. In fact, YouTube’s collection of how-to videos makes it one of the most useful and diverse social video sites on the web. People use YouTube like a search engine, not a TV, and thus just about anything can find a home and audience on the site.
5. Videos need to be professionally produced to be successful: Audiences might prefer a professional video production Chicago because sometimes they’re easier to watch and made with higher quality, but this is not a rule by any means. Countless videos have gone viral after someone slapped something together and threw it online. Videos recorded with webcams, phones or small, hand-held cameras are often just as likely to go viral as something made with a big budget.
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